Abby Jordan

Abby is a seasoned entrepreneur and operational strategist who understands the challenges of business ownership firsthand. She began her career in e-commerce with roles at Borsheims and Hayneedle before co-founding eCreamery Ice Cream in 2007, a thriving business she helped grow for over 16 years. In 2023, she launched No Substitutes to share her expertise in scaling production, optimizing fulfillment, and driving sustainable growth. As a fractional COO, Abby works with leaders to solve operational bottlenecks, aligning people, processes, and technology for measurable results. Inspired by her family’s motto, “No Substitutes,” she is dedicated to building businesses with authenticity and operational excellence.